Why Personalization is Critical

Every one of us is different when it comes to what support we need to function effectively and maintain our health. Clearly, when it comes to nutrition and lifestyle support “one size does not fit all”. Have you ever stood in a vitamin aisle, and wondered:

• Which do I need?
• How much is too much?
• Can anything be potentially harmful to me?
• If I’m pregnant or taking drugs, should I do something different?

These questions are both relevant and highly important, yet have remained unanswered for virtually everyone. Even our medical team, with decades invested in study, research and clinical trials with thousands of patients, found they were unable to answer these questions effectively and efficiently prior to developing our assessments and associated rules engine.

You may not have known that taking too much of a nutritional supplement (even if they're totally natural) can be just as harmful as taking too little (see our Health Bulletin on Optimal Dosage ). Although there has been much scientific evidence on optimal dosages, this has been largely ignored by the industry and common over the counter products often contain potentially harmful dosages in certain situations. Even the design of many products developed for use within the practices of highly trained nutritional consultants lends itself to dangerous over-prescribing.

Health Coach ® and NutriScan ® personalize supplements to your needs based on:

• Lifestyle and diet
• Genetic predispositions and functional health
• Family medical history and current medical conditions
• Prescription Information (see Drug Interactions)

Continue – Our methodology for recommendations